Boards: Sort of like visual bookmarks or digital bulletin boards, boards are how you organize your pins.Pinners: This is what Pinterest calls its users.Users can enter the code to be taken directly to your suggested boards. Pincodes: Sort of like QR codes, Pincodes are special codes you can create to unlock your business’s curated boards and profile on Pinterest.When you click on a pin, it links back to a website. Pins: All content shared on Pinterest is a pin – i.e., ideas to inspire you.If you already have a personal account, you can switch it to business or just create a new account. Business Pinterest accounts, which are free, give you access to sales-minded features such as analytics. If you want to use Pinterest to promote your small business, it’s important to sign up for a business account. While you can find just about anything on Pinterest – the website’s categories include everything from art to technology – it’s known as a hub for craft projects, recipes, fashion, home decor and health-related information. Some 2 million of those members save content to a shopping board on a daily basis. On Pinterest, users share and save content to virtual collections called boards.

More than 87% of Pinterest users have bought a product because of the site, making it a great opportunity to reach customers.īefore you sign up and start pinning, here’s everything you need to know about using Pinterest for your business. If you’re not using Pinterest to market your products or services, you’re missing out. This article is for small business owners or marketers who want to learn how to use Pinterest for their business.You can create a business account on Pinterest from scratch or convert your personal account to a business one.The benefits of using Pinterest for business include brand exposure and a wider potential customer base.Pinterest is a visual social media platform where users can create and share pins, create boards, and shop.

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